The Many Renaissances of Rum Culminate with Vizcaya VXOP

Rum is one of the oldest spirits in the world, with a fascinating and storied tradition. Even Marco Polo recorded an account of tasting “a very good wine of sugar” offered to him in what is now Iran, in the 14th Century. A slightly more modern origin of rum is described by spirits historian Anthony Dias Blue in his Complete Book of Spirits: A Guide to their History, Production and Enjoyment. Blue quotes a document from 1651 which describes the fermentation of rum in Barbados: “The chief fuddling they make in the island is Rumbullion, alias Kill-Divil, and this is made of sugar canes distilled, a hot, hellish and terrible liquor.”

Thankfully, the process of distilling rum has become much more refined, and today’s rums, like Vizcaya VXOP Cask 21, are a vast improvement over such “kill-divil,” or “demon water,” as rum was once called.

Rum has had a valuable place in American history—some estimates say that before the American Revolutionary War, every man, woman and child in the colonies drank an average of over 13 liters of rum per year—as well as in British. One of the most abiding associations with rum is as a ration issued to Naval seamen, after the British fleet captured the island of Jamaica. Mixed with lime juice, sugar and water into a concoction called grog, the daily rum ration was a staple of seafaring life until 1970. Today, the rum ration is still issued on special occasions such as marriages or births within the Royal Family.

In the mid-20th Century, rum enjoyed a renaissance thanks to the burgeoning Tiki culture, and was featured in such drinks as the mai tai and the Zombie. Americans fell in love with fruity, tropical drinks that complemented Asian-inspired food and could be sipped pool- or beachside—or even just in a suburban backyard lit by tiki torches. Those who were slightly too young to enjoy tiki drinks may have discovered rum through another pop-cultural phenomenon: the pina colada, which soared in popularity after the Rupert Holmes song “Escape (The Pina Colada Song)” hit the charts.

Today, rum has become more sophisticated than ever before. Take Vizcaya VXOP, the ultimate sipping rum. This is no ordinary rum, to be mixed and drunk and forgotten about. Vizcaya is a rum that commands your full attention and all your senses. Enjoy it neat or on the rocks, with or without a good cigar, or take the time to craft a cocktail with premium ingredients that will showcase the spicy, intricate notes inherent in Vizcaya VXOP Cask 21 rum.

Whether you enjoy your drinks with a paper umbrella or a wedge of lime, while gazing out over still waters or rough, treat yourself to the very finest in spirits—Vizcaya VXOP Cask 21 rum. Here’s to the history of that noble spirit, rum!

Published in: on June 24, 2010 at 1:00 PM  Leave a Comment  
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